Rainbow Prints

P. O. Box 5239
Clinton, New Jersey 08809-0239
Robert James Helton Olds, President
Rainbow Prints - R. J. OLDS, INC. T/A
Clinton Aerial Limited Edition Print
Image Size: 34" x  17"    (Paper Size: 37" x  20  9/16"    Side and Top Borders: 1  3/4"    Bottom Border: 2  9/16")
Clinton Aerial Limited Edition Print Signed and Numbered by Mark Schreiber - $275.00 (print)
To read the story behind this painting (click here).

Boot Warmers Limited Edition Print
Boot Warmers Limited Edition Print
Boot Warmers Limited Edition Print Signed and Numbered by Mark Schreiber $275.00 (print)
To read the story behind this painting, and the artist's explanation (click here).
R. J. OLDS, INC., is a diversified corporation. As its President, R. J. Helton Olds, is a patron of the arts.  This includes volunteering his time and efforts to create web sites for several not-for-profit organizations.  R. J. OLDS, INC. supports and represents artists.

Doing business as Rainbow Prints, R. J. OLDS INC. has published limited edition art prints. Rainbow Prints' combination of special photography and printing results in lithographs that are distinctly different from other lithographs, as they may actually show the brush strokes.

Honesty in publication is an important aspect of Rainbow Prints. Artist Proof prints are not allowed, unless they are legitimate Artist Proof prints. Prior to modern day printing methods there could be noticeable inherent variances between the individual prints. An artist would sort through the prints, selecting those that they felt were the best prints and mark them with an AP. These prints were true Artist Proof prints. Prints made with these earlier printing methods are the only ones which should be marked with an AP. It is the opinion of R. J. OLDS, INC. that a true Artist Proof is not the Artist's Proofs, as is now often used relative to the presentation copies given to artists by the publisher. It is time to correct this misuse of terminology. In most forms of modern day lithography and printing, there are no visible differences in the prints. When this is the case, to have AP Artist Proof prints is a blatant case of misrepresentation, as they amount to nothing more than a part of the normal edition run of the print. There is absolutely no inherent additional value to them. Many publishers and artists, who realize that with modern lithography there are no differences between print one and print 10,000, use the term Artist Proof as being synonymous with the Artist's Proofs presentation prints, and/or they simply use AP to increase the price of a group of prints. They tell their clients that these prints, including presentation prints, that have been marked with an AP by the artist, are Artist's Proofs. The fact that this is done and has been done for many years by many artists and print publishers does not make this an ethical or an acceptable practice. Some artists continue to use printing techniques that cause prints to have noticeable inherent variations, such as hand printing using multiple hand carved stones, wood blocks or metal plates. When an artist creates limited edition prints using such techniques that cause naturally occurring inherent differences between the prints, it is still acceptable to have the artist select the prints they consider to be the best ones and label them as an Artist Proof with an AP. As with any limited edition prints, the number of such true Artist Proof prints should be included in the number of limited edition prints.

Prior to the printing of an offset lithographic limited edition print, the artist, along with the President of Rainbow Prints, and the printer evaluate and correct the colors of the trial prints. The artist and President of Rainbow Prints write their signatures across the accepted color corrected print. Then the artist and President of Rainbow Prints observe the printing of the prints. During the beginning of the print approval process, prints having color shifts are created and then destroyed. In some cases, for the purpose of the artist's artistic interpretation, several of these artist's Color Shift proofs* may be selected and marked by the artist with a CS.* 

The use of archival acid-free paper and inks is an important aspect of print making. With some print publishers, this seems to have become a forgotten fact. The use of acid-free papers, and to be considered truly archival, acid and lignin-free papers with acid-free inks, can result in a low gloss, somewhat muted looking print. So, many acid free papers have a nonacid-free coating on them and/or they may be printed using nonacid-free or acid-fast inks. This allows the inks to be more vivid and realistic. With the improving technology relative to the archival qualities of specific print machine, ink and paper combinations, the acid-free quality of paper coatings may not be as significant a factor, relative to print longevity, as it might have been in the past.

Giclée prints have become popular. When printed on canvas, a giclée print can mimic an original to the point that some artists sign them and/or embellish them. They then fraudulently refer to these machine created prints as originals. The jury is still out on the print life of giclée prints. Exposing some prints, including some giclée prints to intense direct light can cause them to begin to fade within a matter of days. This varies based upon a combination of the print machine, inks and what they are printed on. Rainbow prints does not allow the creation of prints on canvas or canvas-in-appearance media. It is the opinion of Rainbow Prints that having more than one artist authorized "original-in-appearance" duplicate works of art, can decrease the value of the original and the artist's credibility; perhaps more importantly the artist's fame and immortality.

Another practice used by many artists and/or print publishers, is the printing of more than one edition of a print. Different print media, techniques and/or print sizes are being used to reprint a work of art in additional limited editions and/or open editions. At the time of their purchase, a buyer of a limited edition print, should be put on notice via a Print Disclosure Statement as to the exclusion or possibility of and/or existence of any other limited editions, including the number of true or open edition Artists Proofs.

A remark is an additional drawing done by the artist on a signed and numbered print. Since they require more than signing and numbering, there are rarely very many of them. This can significatly increase the value of a print.

It is the intention of Rainbow Prints to maintain its ethics and honesty in the part it plays in printing any artist’s work. Further more, Rainbow Prints is a TRUE print publisher. Both the artist and the President of Rainbow Prints are involved in the printing process. This includes having the artist and President of Rainbow Prints being present to personally approve and sign the blue line, adjust the color as needed, approve and sign the approval print and observe its printing. At the end of the print run, either the artists and/or the President of Rainbow Prints, physically causes the cancellation of the plate or screens, followed by, if possible, a printing of a proof of cancellation print. Following the printing of the prints, the President of Rainbow Prints personally oversees the signing of the prints by the artist. This insures the integrity of this final step. An artist of integrity deserves a publisher who tries to maintain the above standards of integrity in publishing their art.

© 2002 - 2006 R.J.OLDS, INC.

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